A versatile designer with attention to flexibility, speed, and quality. Experienced working in fast-paced, multi-cultural startups.

Download My CV

5 Fun Facts About Me

😊 I'm a UI/UX Designer with 5 years of design experience in the US startup world, specifically in the areas of generative AI, conversions and lead generation.

✈️ I was born in Taiwan and moved to the sunny Singapore with my family when I was 4 years old.

✨ Graduated with a BA degree in multi-media design, my creative journey is a fusion of different creatives like videos, animation, and illustrations.
‍
🗽I worked as a Visual Designer for 3 years before saving up enough money to go to NYC for a short term design program, where I discover my passion for UI/UX design.

⚾ I used to play 2nd base for my school softball team, also once trained for country's hockey team.

5 Fun Facts About Me

😊 I'm a UI/UX Designer with 5 years of design experience in the US startup world, specifically in the areas of generative AI, conversions and lead generation.

✈️ I was born in Taiwan and moved to the sunny Singapore with my family when I was 4 years old.

✨ Graduated with a BA degree in multi-media design, my creative journey is a fusion of different creatives like videos, animation, and illustrations.
‍
🗽I worked as a Visual Designer for 3 years before saving up enough money to go to NYC for a short term design program, where I discover my passion for UI/UX design.

⚾ I used to play 2nd base for my school softball team, also once trained for country's hockey team.

My Professional Background

Nov 2022 - Present

UI/UX Designer

Onramplab/Medify/Pentius

Dec 2018 - Nov 2022 (4 Years)

UI/UX Designer & Project Manager

Onramplab

My Professional Background

Product & UI/UX Designer (Contract)

Onramplab/Medify/Pentius

SaSS Platform

Product Design

Product Design

B2B
End-to-end
SaaS Platform
  • Worked as contract designer that provides design solutions mainly focused on SaaS platforms and web products for various companies, including US startups & local company
  • Independently take ideas, concepts, and translate them into intuitive products that effectively meet user needs and business objectives
  • Responsible for end-to-end designs, from brand identity, research, sketches, wireframes, and user flows to designs iterations and even UX writing
  • Work closely with the CEO and conduct user flows, wireframes and prototypes to effectively communicate design ideas across cross-functional teams
  • Built design systems using Ant Design System/Vue Library.
  • Improve conversion rates by optimizing landing pages & funnels targeting the US audience

Nov 2022 - Present

UI/UX Designer & Project Manager

Onramplab

SaaS
End-to-end
Conversions
A/B Testing
Project Manager
HotJar

SaSS Platform

Landing Page Design

High Converting Funnels

A/B Test

Project Manage

  • 0-1 Product Design: As the solo designer, led the engineering team to successfully develop a marketing data management system from 0 to 1 using agile development approach
  • Project Management: Built and managed multiple vertical and their performance, proactively proposing optimization solutions while overseeing three front-end developers, discussing technical details, assigning tasks, and monitoring progress.
  • High-Converting Websites & Funnels: Rapidly deliver conversion-based mobile web experiences and brainstorm monetization methods for different campaigns to increase revenue
  • Test & Optimize: Led over 100+ A/B tests and analyze data to optimize websites/funnels, successfully increased RPI by 28.5% on average across these websites
  • Daily QA: Conducted daily quality assurance for live websites and products to ensure smooth operations and launch. Analyzed logs and debugged issues promptly when bugs were identified.

Dec 2018 - Nov 2022 (4y)

Designed by Kelsey Chang © 2025