A versatile designer in multi-cultural, fast-growing startups with attention to flexibility, speed, and quality.

5 Fun Facts About Me

😊 I'm a UI/UX Designer with 5 years of design experience in the US startup world, specifically in the areas of generative AI, conversions and lead generation.

✈️ I was born in Taiwan and moved to the sunny Singapore with my family when I was 4 years old.

✨ Graduated with a BA degree in multi-media design, my creative journey is a fusion of different creatives like videos, animation, and illustrations.
‍
🗽I worked as a Visual Designer for 3 years before saving up enough money to go to NYC for a short term design program, where I discover my passion for UI/UX design.

⚾ I used to play 2nd base for my school softball team, also once trained for country's hockey team.

5 Fun Facts About Me

😊 I'm a UI/UX Designer with 5 years of design experience in the US startup world, specifically in the areas of generative AI, conversions and lead generation.

✈️ I was born in Taiwan and moved to the sunny Singapore with my family when I was 4 years old.

✨ Graduated with a BA degree in multi-media design, my creative journey is a fusion of different creatives like videos, animation, and illustrations.
‍
🗽I worked as a Visual Designer for 3 years before saving up enough money to go to NYC for a short term design program, where I discover my passion for UI/UX design.

⚾ I used to play 2nd base for my school softball team, also once trained for country's hockey team.

My Professional Background

Nov 2022 - Present

Product & UI/UX Designer (Contract)

Onramplab/Medify/Pentius

B2B
SaaS Platform
Product Design

Dec 2018 - Nov 2022 (4 Years)

UI/UX Designer

Onramplab

SaaS Platform
Conversion based landing pages
A/b Testing
Project Management
QA

My Professional Background

Product & UI/UX Designer (Contract)

Onramplab/Medify/Pentius

SaSS Platform

Product Design

Product Design

B2B
SaaS Platform
Product Design
  • Act as contract product designer that provides design solutions for various companies, including US startups & local company
  • Independently take ideas, concepts, and translate them into intuitive products that effectively meet user needs and business objectives
  • Rapidly produce multiple solutions, from sketches, wireframes, and user flows to high-fidelity mockups and prototypes for multiple SaaS & web products
  • Create an umbrella brand, defining branding, colors and design system for a software product suite
  • Improve conversion rates by optimizing landing pages & funnels

Nov 2022 - Present

UI/UX Designer

Onramplab

SaaS Platform
Conversion based landing pages
A/b Testing
Project Management
QA

SaSS Platform

Landing Page Design

High Converting Funnels

A/B Test

Project Manage

  • Independently led the design of a media buying & advertiser SaaS platform from 0-1 using Ant Design System
  • Conduct user flows, wireframes and prototypes to effectively communicate design ideas across cross-functional teams in an agile environment
  • In charge of project management and assigning task to front-end engineers, involving the discussion of technical and implementation methods, and schedule follow-ups
  • Rapidly deliver conversion-based mobile web experiences and brainstorm monetization methods for different campaigns to increase revenue
  • Led over 100+ A/B tests and analyze quantitative data to optimize websites/funnels, increased RPI by 28.5% on average across these websites
  • Build and manage more than 3 different verticals from the ground up, ranging from credit scores, insurance to real estate
  • Daily QA and debugging using different tools and analyze user logs to ensure working sites and funnels. Implement basic CSS when needed.

Dec 2018 - Nov 2022 (4y)

Designed by Kelsey Chang © 2024